EMBA讲座——《价格折扣和运费对网上产品的评价的影响》
美国马里兰大学史密斯商学院携手对外经贸大学国际商学院，诚挚邀请您参加美国马里兰大学史密斯商学院市场与消费心理学教授Joydeep Srivastava 博士的讲座：商品打折何时会适得其反？浅析价格折扣和运费对网上产品的评价的影响。
您是否还在惊叹今年11月11日淘宝网570亿的销售奇迹呢？目前网上销售正在全球迅猛发展。运费作为网上销售一个重要组成部分，会对消费者的评价和销售量产生消极影响。运费是网上零售中人们放弃购买的一个主要因素。为了减轻与运费相关的潜在消极影响，一些公司往往会对产品减价销售。这样做会激发还是损害消费者的购买欲望？Joydeep Srivastava博士会告诉您答案。
演讲语言: 英语，（配有同传）
日期：2014年12月10日 （周三）
讲座安排：
6:30-7:00 pm 签到
7:00-8:00 pm Joydeep Srivastava讲座：商品打折何时会适得其反？浅析价格折扣和运费对网上产品的评  价的影响。
8:00-8:30 pm  问答与交流
地点：对外经贸大学
本讲座免费入场，注册报名请联系： mbauibe@hotmail.com  010-6449 6050
报名截止时间：2014年12月9日
About the Speaker:
Dr. Joydeep Srivastava is the Ralph J. Tyser Professor of Marketing and Consumer Psychology at the Robert H. Smith School of Business at the University of Maryland. He holds a Ph. D. degree from the University of Arizona. Broadly, he is interested in managerial and consumer decision making. He examines issues in bargaining and auctions, strategy variables such as warranties and price-matching guarantees, pricing, and the psychology of money. His recent work examines bargaining in marketing distribution channels, consumer reactions to partitioned prices, people’s valuation of products in foreign currencies, and people’s spending and saving decisions as a function of payment mode (e.g., credit card versus cash) and denomination of money. He has published articles in the leading journals in marketing and related fields including Journal of Consumer Psychology, Journal of Consumer Research, Journal of Experimental Psychology: Applied, Journal of Marketing Research, Journal of Retailing, Marketing Science, Marketing Letters, and Organizational Behavior and Human Decision Processes.
Honors & Awards2001 Recognized by Marketing Science Institute as a leading young scholar in the field of marketing